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The children's goods industry is one of the few that remains resilient amidst economic turmoil. A new trend among parents is a preference for educational toys. Recently, a unique product has entered the European market - Touchable Moldable Sand. It stands out as a domestic producer of this popular item, offering top-notch quality at an affordable price. This moldable material enhances fine motor skills, nurtures creativity, and positively impacts a child's cognitive development, including memory, attention, thinking, and imagination.