The $35k/Month Facebook Loophole: Monetizing Repurposed Content

The Facebook Opportunity

Imagine generating up to thirty-five thousand dollars a month in pure profit simply by sharing content on Facebook. Now, imagine that the vast majority of this content is not even originally yours. This is not a scam, nor is it illegal. It is a highly tactical, ethical, and entirely legal content curation strategy that leverages the massive audience of Facebook and the principles of fair use. Chris Koerner recently unveiled this exact blueprint, explaining how he dedicates just three hours a week to this process while reaping massive financial rewards. The core concept revolves around finding viral content on other platforms, adding unique and valuable commentary, and publishing it natively to Facebook. The reason this works so phenomenally well right now comes down to simple economics: supply and demand.

When most people think of creator platforms, their minds immediately jump to Instagram, TikTok, or YouTube. Facebook is often dismissed as a platform for older generations or a place cluttered with AI-generated spam and fake news. However, this perception is precisely why the opportunity is so vast. Facebook boasts over two point one billion daily active users. That is over a quarter of the global population logging in every single day. Yet, the creators who used to post engaging content on Facebook have largely migrated to Instagram and TikTok. This creates a massive imbalance. Facebook has billions of eyeballs hungry for content but a severe lack of high-quality creators supplying it. Because Facebook is a trillion-dollar advertising machine, they desperately need to keep users engaged on their platform. To solve this supply issue, they are willing to pay creators handsomely to natively upload engaging videos. While Instagram is saturated with creators, Facebook is practically begging for them.

The Ethical Repurposing Strategy

The strategy does not involve stealing content. Downloading someone else's video and simply re-uploading it is intellectual property theft, and platforms will eventually ban you for it. Instead, the focus is on the legal doctrine of fair use. You must add substantial value, commentary, or unique insights to the original piece of content. Chris, for example, focuses on business ideas. He scours Instagram Reels for interesting concepts—like a teenager making a million dollars a year with a junk removal business—and then uses a green screen effect to overlay his own analysis. He breaks down the business model, discusses the profit margins, and offers actionable advice on how someone could start a similar venture with lower upfront costs. This transforms the original video into a brand-new, educational piece of content. You do not need to be an established influencer or have a massive following to do this. You just need a unique perspective in a specific niche, whether that is business, crocheting, sports, or cooking.

Step-by-Step Execution

Executing this strategy requires discipline and specific tactics. First and foremost, you must start with a fresh account. Create a new Instagram and Facebook page dedicated entirely to your chosen niche. Do not use your personal accounts. Next, spend time curating content. Scroll through TikTok or Instagram and bookmark videos that are already going viral. If a video has millions of views on one platform, it has a high probability of performing well on Facebook, provided you add your unique spin. When it comes time to edit, Chris recommends using tools like CapCut to efficiently trim dead space and pauses. Every millisecond counts in short-form video. The most critical rule, however, is to never use the cross-posting feature. Do not simply click a toggle to share your Instagram post to Facebook. You must natively upload the video directly through the Meta Business Suite or the Facebook app. Native uploads receive significantly more reach and algorithmic favor than cross-posted content.

The Real Goldmine is the Newsletter

While Facebook pays around twenty-five cents per one thousand views—which can add up to tens of thousands of dollars if you hit millions of views—the real wealth is generated off-platform. Social media platforms own your audience. At any moment, an algorithm change or a sudden ban could wipe out your entire business. The ultimate goal of this Facebook strategy is to drive those billions of eyeballs to an asset you actually own: an email newsletter. Chris heavily advocates for using platforms like Beehiiv to capture email addresses. Once you move your audience from Facebook to a newsletter, you unlock entirely new revenue streams. You can sell advertising directly to sponsors without a platform taking a massive cut. You can promote your own coaching services, digital products, or courses. You can also use tools like SparkLoop to get paid for recommending other newsletters. By funneling Facebook's massive, undervalued traffic into a high-converting newsletter, you transition from being a platform-dependent creator to a sovereign media business owner. The Facebook monetization is simply the top of the funnel; the newsletter is where the generational wealth is built.

Watch the full interview on YouTube