ветровки

Japanese fashion brand Uniqlo has taken a bold step to make its mark on the American market by introducing vending machines for clothing. Initially, the company aimed to open 200 standalone stores in the U.S. by 2020. However, the complexity and cost of such a strategy led them to pivot towards vending machines, which, according to the company’s marketers, will boost brand recognition and facilitate expansion in the U.S. market.