Vending Machines for Jackets: Uniqlo's Innovative Step

**Japanese fashion brand Uniqlo has taken a bold step to make its mark on the American market by introducing vending machines for clothing. Initially, the company aimed to open 200 standalone stores in the U.S. by 2020. However, the complexity and cost of such a strategy led them to pivot towards vending machines, which, according to the company’s marketers, will boost brand recognition and facilitate expansion in the U.S. market.**

How It Works

The concept is simple: these machines operate like any typical snack or soda vending machine. Customers approach the machine, select their desired item (type, size, color, etc.), pay the listed amount, and receive their product neatly packaged in a cardboard box or metal can. Currently, the machines offer items like thermal wear, windbreakers, and lightweight down jackets. Customers can return items either by mail or at any Uniqlo retail store if needed.

Strategic Advantages

Uniqlo’s vending machines are already available in several U.S. airports and shopping centers. The benefits for the company are clear: no need to hire staff, reduced rental costs, and round-the-clock operation. Additionally, these machines act as eye-catching advertisements for the brand, visible to countless passersby. For consumers, the convenience of purchasing apparel quickly and easily adds to the appeal.

Future Plans

The brand plans to expand its vending machine offerings significantly, potentially adding more product categories. However, the project's future growth hinges on its initial success. While no announcements have been made regarding the introduction of these machines in other countries, global adoption remains a possibility depending on their performance in the U.S. market.

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