TeslaMotors: A Business Idea Set to Revolutionize the Automotive Industry
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Humanity has experienced revolutionary changes in the transportation industry several times throughout history: taming of animals for travel, invention of the wheel, steam engine, gasoline engine - all of which have brought radical changes to the movement of goods and passengers. Now, a new technological revolution is on the horizon that has the potential to drastically transform our familiar world. Responsible for this impending technological upheaval is the company TeslaMotors, which is focused on creating an electric car that would be "not a luxury, but an affordable means of transportation." It seems highly likely that under the leadership of this company, a revolution in the automotive industry will indeed take place in the coming years.
The Emergence of TeslaMotors
The company TeslaMotors owes its existence to a successful business idea that came to the minds of two friends, Martin Eberhard and Marc Tarpenning.
In 2003, their joint startup was born with the main idea of creating a car for the new millennium that would not require an internal combustion engine. While various inventors had previously mentioned this idea, it was only these two friends who managed to attract attention to their project and secure enough investments to turn the idea into reality.
The innovative car idea caught the attention of legendary businessmen: Elon Musk (the creator of the electronic payment system PayPal)
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Elon Musk continues to heavily finance the company, so much so that TeslaMotors is now primarily associated with his name. Given the success of Elon's other projects, it can be predicted that all promises regarding the creation of a next-generation car will be fulfilled.
A Brief Digression on Why the Startup Got Its Name
The name Nikola Tesla is known to every educated modern individual and needs no additional introduction. This brilliant scientist was ahead of his time, gaining immense fame due to his demonstration of many technical phenomena.
 describes his world's first electric car that had no visible connection to a power source.</p>
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The car had a strange box as its battery, from which protruded two rods that supposedly drew energy from the "ether." It is in honor of the "master of electricity" and his first electric car that the company, aiming to bring radical changes to the automotive industry, got its name.
History of TeslaMotors' Achievements
In recent history, TeslaMotors is not the only company working on creating an efficient electric car, but it has achieved remarkable milestones in this field:
- 2005: Tesla began collaborating with the English car manufacturer Lotus Cars. Before this partnership, the primary challenge was that TeslaMotors' employees were well-versed in battery creation but lacked experience in building cars. Therefore, the start of this collaboration can rightfully be considered a turning point.
- 2009: Tesla received a substantial influx of investments from automotive companies and investment funds. In addition, they obtained a loan from the U.S. Department of Energy. Remarkably, the company repaid the loan within 4 years, marking a historical precedent where an automotive company successfully repaid a government loan.
- 2010: Production expanded with models featuring right-hand drive for the UK market. The company also went public (another historical first) at this point, having sold 2250 vehicles, surpassing sales of all other contemporary electric cars.
- 2012: Infrastructure for charging stations began development. The same year saw the debut of the Tesla Model S, priced half as much with performance metrics unchanged.
- 2015: The Model X, a crossover based on the 2012 model, was announced. A new electric car set to be released in 2017 was also announced, promising a range of 1000 km on a single charge. This will undoubtedly reshape our perception of transport.
Comparing these rapid changes with the proliferation of internal combustion engine cars, the market expansion is happening many times faster.
Louis Renault changed the world; now, dreamers like Elon Musk are bringing about change. By observing the practical implementation of their business ideas, one can enter a new market timely and earn their own fortune.
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