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Surprisingly, most old tires are not recycled despite the high value of the materials. Many developing countries tend to burn or bury them with other household waste, worsening environmental issues. In contrast, European countries and Japan are focused on maximizing the benefits of recycling. We have covered tire recycling before, but now we introduce a fresh perspective on the matter.

Goodyear Company is all about pursuing happiness and freedom, values that shine through in its work principles. By focusing on people's needs, both the company's leadership and employees never settle, always striving for continuous improvement.

The name Michelin is now synonymous with a charming character made entirely of tires. This iconic logo can be spotted at gas stations, races, in top magazines, and even in specialized travel guides. Known as Bibendum, this advertising figure was crowned the most recognizable logo in the advertising world in the early 20th century. Today, Michelin stands as one of the most influential companies globally, not only manufacturing tires but also overseeing a multitude of subsidiaries. Its impact echoes that of major players in the automotive market, like Ford. This journey to fame all began with a successful revolutionary business idea conceived by the company's founders in the latter half of the 19th century.