Free Iceland Guide
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Welcome to Iceland: Free Layover Tours Offered by Icelandair
Travelers covering long distances have inspired the Icelandic airline, Icelandair, to offer free tours to explore this magnificent land.
Every passenger flying across the Atlantic Ocean with Icelandair can enjoy a completely free stay in an Icelandic hotel for up to 7 days and avail the services of a personal guide. The complimentary guide, an airline staff member, showcases Iceland to passengers in transit, while waiting for their connecting flight.
The “Free Cheese” Concept
The main premise behind this idea is that the customer would be inclined to use paid services rather than sticking solely to the complimentary ones. For instance, they may be interested in purchasing Icelandic souvenirs, trying local cuisine, and exploring alcoholic beverages.
These tours are now available to passengers from European countries flying to Canada or the USA. The airline's website promises to showcase Iceland in a new light to travelers and introduce them to its main traditions, national cuisine, and breathtaking landscapes.
This simple yet highly effective business idea teaches us that profits can be made from free, easily accessible services by offering them as additional business opportunities to your customers. It's essential to try something new instead of deciding for consumers whether they would find it interesting. Analysts are already estimating the potential profit and projecting an increase in demand for flights by this airline, as modern travelers seek options with maximum amenities.
Among your friends, there are likely avid travelers. Surprise them with the new opportunity to relax in Iceland and share the link to this article on social media.
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