Top Clothing Business Ideas of the Future
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Throughout history, clothing has always been one of the essential needs of human beings. The production and sale of clothing have consistently been lucrative businesses. In fact, selling clothing is perhaps one of the most common ways to make money, second only to selling food products. However, the competition in this sector is very high. Moreover, many consumers, including those on tighter budgets, have shifted to buying clothing from thrift stores. What trends can the clothing market expect in the near future? This article explores that.
The future has always enticed us with its uncertainty, inviting us to peek into the unknown of tomorrow. But tomorrow arrives, and changes unfold before our eyes. When we think of the clothing of the future, smart accessories like Google Glass glasses and GPS shoes come to mind. However, these are more like accessories. What about clothing? Clothing of the future will acquire even more incredible properties.
Precise Sizing for Online Clothing without Fitting
Customers are becoming increasingly demanding with each passing year. Everyone wants to look good, and for that, clothing must fit perfectly. So, how is this challenge addressed? Threadmason, a startup from New York, has developed and begun selling men's shirts in 24 sizes. This is a significant improvement over the standard sizes of S, M, L (the company's slogan is "Forget SML"). With a wide range of options, and the possibility to provide measurements for a pre-order, the likelihood of returns is almost eliminated.
Another ambitious project is Stantt, a company selling men's clothing. Their ambition lies in creating a database of men's figures through 3D scanning and developing accurate 3D mannequins. While this is still in the planning stage, manual measurements are currently being used.
So, why this trend of perfectly fitting clothing? It's simple. People don't want to overpay for goods when shopping in regular stores. Everything is cheaper online – a fact known to all. A drawback of online clothing purchases is the inability to try on items. Hence, major players in this market are investing in 3D technologies to address this limitation in online clothing stores.
Comfort and Practicality – Essential Qualities of Future Clothing
One recent practical creation is the Japanese Subway Map Tie. Designed for office clerks who commute by subway, this tie features a subway map on the back. Made of high-quality silk, it's a must-have for those who need to look presentable and travel around the city frequently.
Another example of practical and convenient future clothing is the water-repellent Silic t-shirt. Made of a special fabric, this white t-shirt cannot get wet or stained. Any liquid simply rolls off it. These hydrophobic shirts are crafted using Hydrophobic Nanotechnology, allowing them to repel water while being breathable and durable, enduring up to 80 washes. However, there's a debate about whether sweat, like other fluids, should also be repelled, as it might lead to discomfort. This shirt is still in development, awaiting funding on Kickstarter, with an estimated price of $48.
Spray-On Clothing
To cater to consumers' desire for custom-sized clothing, Spanish designer Manel Torres has been developing liquid clothing since 2000. This clothing comprises quickly drying liquid fabric applied via a spray can. As of now, Manel Torres has founded Fabrican Ltd to further develop and promote this innovative concept. The main reasons for this approach to future clothing are the inability to tailor clothes precisely and the lengthy tailoring process, issues the Fabrican Ltd spray cans address by providing an instant solution with an element of spontaneity and exclusivity, appealing to fashion enthusiasts.
Invisible Clothing
The desire to be invisible or stand out distinctly exists in certain facets of human life, such as military operations where clothing is often dyed in khaki. However, a protective color in one environment may be conspicuous in another. To tackle this issue, the Fraunhofer Research Institution in Germany has developed chameleon fabric. Clothing like Cabela's ColorPhase made from this fabric can change its shades based on the surrounding environment.
Going a step further, Canadian company Hyperstealth Biotechnology has developed Quantum Stealth technology to create an invisibility cloak. Panels made using this technology can conceal people and objects by reproducing the background, making them invisible to external observers. While the technology is still in development, the company claims that prototypes have been presented to independent specialists in Canada and the USA.
While many of these trends may still seem like fantasy, there is a high likelihood that much of this will soon become commonplace and be widely used.
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