Outlet: How an Ordinary Manager Built the Most Successful Internet Business in Ukraine?

Success Stories Trade & Commerce Business Ideas 24.04.2016  0 102 0
Outlet: How an Ordinary Manager Built the Most Successful Internet Business in Ukraine?

💡 Want more business insights? Stay ahead of the curve with our exclusive updates!

👉 Join our Telegram channel for daily business ideas and expert tips.

👉 Follow us on Facebook to never miss a trend or update!

Don’t just read—connect, grow, and innovate with us today!


Rozetka.ua: A Success Story in Ukrainian E-commerce

For the past decade, the prominent online store in Ukraine, Rozetka.ua, has been outperforming its competitors and dominating the sales of electronics and household appliances in the country. The majority of Rozetka's media advertising is positioned on Ukrainian e-commerce platforms.

The inception of one of Ukraine's most successful businesses was driven by a woman – the wife of an employee at a wholesale company specializing in office equipment sales. Ten years ago, Vladyslav Chechetkin, a regular manager, took the bold step of starting his own business at his wife's urging. He became the head of this new venture. Following the birth of their child, the young mother refused to work under someone else and encouraged her husband to embark on his entrepreneurial journey. The thriving business brought both profit and joy, rapidly transforming into Ukraine's largest online store. According to estimates, the segment's revenue reached approximately $1 billion, with 35% attributed to Rozetka.

Such a rapid rise to success is truly inspiring. Share this story with your friends and consider emulating it!

The Birth of an Idea for a Business

Vladyslav, with an economics background, worked as a manager in a major wholesale company dealing with office equipment sales. He was involved in purchasing phones, computers, and scanners for large clients. During his successful career, the thought of starting his own business never crossed his mind. It was his wife, Irina, who, after returning from maternity leave, expressed her desire to explore something beyond the ordinary. Vladyslav redirected his plans from opening an online perfume store to electronics after facing resistance from major brands against selling their products online. With nine years of experience in electronics sales, Vladyslav seamlessly transitioned into entrepreneurship. Initially, Irina took charge of managing the business, but parenting duties left her with little time for the company. Consequently, Vladyslav stepped in to help tackle the complex challenges.

Vladyslav initially invested $250,000 of his own funds in his brainchild, a substantial amount for that time. Currently, such an investment would be significantly larger. The store was named, and a logo depicting a socket was chosen, symbolizing "Rozetka" perfectly. With forums and contextual advertising through "Begun" and "Yandex," as social media wasn't prevalent in the CIS region in 2004-2005, they kickstarted the store’s promotion and development, yielding positive outcomes.

here.

The Current Scenario

Initially entering a market crowded with similar platforms, Rozetka followed its competitors' steps, fulfilling promises to clients and outshining rivals. Chechetkin rented an office and allocated a showroom space to showcase products, demonstrating Rozetka's reliability to customers.

Rozetka's journey from a room in Chechetkin's apartment to owning multiple offices, trade warehouses, and halls totaling over 20,000 sq. m., along with a significant workforce, showcases its remarkable growth. With a product range exceeding 1 million variations and expanding, aspiring entrepreneurs can benefit from learning about 4 ways to start an online store.

our Telegram channel for daily business ideas and expert tips.

👉 Follow us on Facebook to never miss a trend or update!

Don’t just read—connect, grow, and innovate with us today!


24.04.2016  0 102 0
Home Appliances & Smart Technology Internet & IT Trade & Commerce Business Ideas
Brand Stories & Strategies Inspiring Entrepreneurs & Business Leaders Success Stories
интернет магазин Розетка Rozetka.ua Владислав Чечеткин
New business ideas

Note: Comments are being moderated and may take a while to appear. There is no need to resubmit your comment.

How to Start Real Estate Investment: Lessons from Keith Wasserman 316
The Best and Worst Business Ideas to Start in 2025 302
How to Make Money with Stock Photos and Videos in the Age of AI: A Step-by-Step Guide 294
10 Businesses Under $100 to Start in 2025 with Million-Dollar Potential 281
How to Use Your Stimulus Check 2025 to Start a Business 261
Today Everyone Uses Canva, but Who Created It? 246
DeepSeek: The Chinese AI Challenging ChatGPT and Reshaping the AI Landscape 237
How to Earn Money with ClickBank: A Complete Beginner's Guide 234
Hyper-Personalization: Boost Sales with Technology 234
How a Young Entrepreneur Made $2.7M with Affiliate Marketing 220
How to Earn by Providing Services to Immigrants in 2025 217
Is It Worth Starting a Business on TikTok for Americans in 2025? 214
How to Earn with Coloring Books on Amazon KDP 210
How to Build a Million-Dollar Online Business: A Step-by-Step Strategy 205
Artificial Intelligence (AI) Certifications to Boost Your Career and Earnings in 2025 204
6 Netflix-Based Business Ideas That Work 200
Vending Machines: Farm Products, Pet Supplies, and Cosmetics 199
How to Make $1,000+ Per Month Selling eBooks: A Step-by-Step Guide 195
How to Make $780/Day with Google Trends and AI: Step-by-Step Guide 195
50 Ways to Save $50 a Month: Updated for the Modern World 187
Top Free Video Editors for YouTube Creators in 2025 165
Luis von Ahn: The Innovator Who Revolutionized Language Learning 160
Pet Care Services (Dog Walking and Pet Sitting) 157
How to Start Investing in Rental Properties and Build Passive Income 153
Nostalgic Marketing: How to Use the Power of the Past to Boost Sales 95
How to Build a House for $250: Practical Guide 141
Make Your Own Furniture Using Old Tires 281
Gift Jam: A Sweet Business Venture 160
The First Lady's Porcelain Artist 154
Fascinating Facts from the History of the Largest Hosting Provider, Digital Ocean 151
Mark Shuttleworth: Internet, Space, and Ubuntu 151
Fascinating Facts About Shutterstock 173
Amazon Bestseller: Doona Infant Car Seat & Latch Base – The Ultimate Stroller-Transformer 788
Amazon Bestseller: Sugru Moldable Glue – The Flexible Fix for Any Project 201
Foot Hammock: A Simple Solution for Leg Fatigue 175
Construction Using Primitive Techniques 261
The Future of Medicine: Israel's Breakthrough in 3D Printing and AI for Drug Development 210
Olga Vidischeva and Her Boutique Aggregator Shoptiques 243
Plastering Station with Daily Income of up to 20,000 Rubles 179
Turning Treasure Hunting into a Profitable Business Venture 237
Seaweed Bottles 210
Real Business for Real People! 280
15 Unique Inventions That Can Simplify Life 239
Creating a Scrap Metal Recycling Center: A Business Idea 232
Scooter vending 244
Top 5 Devices and Technologies That Will Soon Make History 235
Exciting Business Idea: Exhibition and Sale of Live Tropical Butterflies 249
TeslaMotors: A Business Idea Set to Revolutionize the Automotive Industry 210
Eco-Friendly Furniture Made From Mushrooms 259
Microgrids: The Future is Here! 195