The Ultimate Backpack: A Business Idea with Enormous Potential

Business Trends & Emerging Opportunities Innovation & Technology 28.10.2015  0 621 0
The Ultimate Backpack: A Business Idea with Enormous Potential

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One of the best ways to come up with a successful business idea is to think of how to improve something familiar that people use every day. One such item is the backpack, as millions of people use various modifications of shoulder bags every single day. Since its invention, backpacks have been significantly improved over time: rigid back panels have been added, new ways of securing backpacks have been invented, and various types of compartments have been created. However, never before has there been such a radical improvement to the design of a backpack as what Paul Wertaller, the creator of the innovative pivot backpack Paxis, has achieved.

What It Takes to Create an Innovative Business Idea

Paul spent about 30 years living on an island. Throughout most of his days, he carried a backpack on his back and constantly faced one inconvenience - whenever he needed to retrieve something from the backpack, he had to take it off his back. Now, imagine not just leisurely hiking but engaging in activities like fishing, photography, painting, and so on. You will constantly need spare lenses, filters, bait, weights, brushes, and more. Taking off the backpack, unfastening it every time takes up a lot of time and leads to a lot of frayed nerves.

This kind of inconvenience was accepted as the norm by the vast majority of people. It is only enthusiasts like Paul Wertaller who, upon recognizing the problem, come up with ways to solve it and build a successful business idea around that solution.


Paul decided to create a backpack where part of it could detach and, thanks to a hinge system, end up in front of the backpack's owner. This compartment could accommodate all the necessary little things that should always be at hand during outdoor activities.

Paul created a prototype of the Paxis backpack according to his own drawings in his garage. He needed the help of a welder, and together they created an experimental model of the Paxis backpack. The idea was very successful, but it had to be further refined and improved until a unique pivot device was developed, transforming a simple backpack into a complex engineering structure. This pivot device was patented and is now exclusively used in Paxis backpacks.

How the Paxis Backpack Works

The final model is an elegant technical solution - on the right strap of the backpack, there is a small lever that, when pulled, opens a latch releasing the lower compartment of the backpack. The hinge system unfolds this compartment in front of the backpack's owner. In the fold-down part of the backpack, there is a compartment for gadgets, a spacious section for tools, photography equipment, bait, and other necessary items.

The hinge system is compact, lightweight, durable, and long-lasting, and in its folded state, it is almost unnoticeable. NYLAR water-repellent fabric is used for sewing. However, reliability comes at a cost - the price of a Paxis backpack ranges from $240 to $275. Despite the hefty price tag, these innovative backpacks are already selling successfully online. Several models in different colors and volumes are available for sale.

As you can see, solving everyday problems that people face is the best foundation for a successful business idea. There are many examples of this, such as the innovative beehive and many other modern inventions.

If you enjoyed this article, share it with your friends. Perhaps they will want to buy the same backpack or be inspired to identify a common problem and build their own successful business around solving it.

Want more practical business ideas for the US market?

👉 Follow us on Facebook for daily ideas and tips.

👉 Save ideas on Pinterest — or get them by email.


28.10.2015  0 621 0
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