Soda Beach Shower

Washing with water is too ordinary; it's much more fun to take a shower with sweet carbonated soda...

The Concept Behind the Idea

The original idea was utilized by Coca-Cola for its Sprite brand. Initially, similar showers were installed on European beaches and created quite a buzz. Of course, beachgoers are offered water to wash with, as a shower made of sugary syrup in the intense heat would not elicit positive reactions. However, it gives the impression that lemonade is flowing in the shower. The design of the shower cabins is stylized to resemble soda dispensers and adorned with branded advertising materials.

Advantages

In this case, an additional source of income comes from using the shower cabins as advertising space. By styling the shower as a soda machine, a promotional contract can be signed with a soda manufacturer, achieving the desired effect and generating additional revenue. Marketing initiatives, including the cost of ad placements, are currently quite high, so this strategy could even help recoup the expenses of implementing this idea.

What You'll Need

It's essential to find a suitable location - a beach frequented by a large number of people. Ideally, the beach should not already have showers in place.

The costs include expenses for building and installing the cabins, which directly depend on their quantity and quality.

Why It's Interesting

Such an attraction is popular for several reasons:

• Many people shower after a beach visit to rinse off salt and sand, but not all beaches have showers installed;
• It's intriguing to experience unconventional water procedures;
• It provides an opportunity to take unique photos.

Don't forget to share the article with friends on social media; perhaps they have already tried such a shower during their vacation.