Бен Честнат
MailChimp: The Story of an Email Marketing Leader
The MailChimp story has an element of lightheartedness running through it. It's not about offering customers a subpar product under this brand – quite the contrary. Over its more than 15 years of existence, this online email service has consistently proven its effectiveness. What's really intriguing is the founders, Ben Chestnut and Dan Kurzius, and their unique approach to their brainchild, alongside their unconventional marketing tactics.
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