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Brand Stories & Strategies Office Supplies & Equipment Business Ideas 25.11.2017   0 98
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Uncovering the Legacy of the BIC Brand

Most of us have likely held a BIC ballpoint pen in our hands at least once in our lifetime - if not many times over. The simple and iconic BIC logo adorns these pens, a familiar sight on shelves in nearly any store, alongside lighters, razors, and other everyday items made by this manufacturer. The brand's popularity is so astounding that many believe the very first ballpoint pen was invented by the founder of BIC.

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