Sleep Capsules: A Business Concept Centered Around Providing Comfortable Rest in Public Spaces
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Every person who has had to travel by trains and planes has faced the need to spend many hours in waiting rooms, fighting drowsiness and worrying about the theft of personal belongings. A sleek solution to this problem was found relatively recently and can act as a fantastic foundation for building your own successful company.
The idea of a business based on sleep capsules/pods deserves thorough consideration, which is what we are offering you right now.
Concept of the Business Idea on Sleep Capsules
Let's recall the experience of sitting for hours in a waiting room. Typically, this involves a brutal attack of drowsiness, surrounding noise, shady characters wandering about, and more. It's impossible to relax in such an environment. If you have an important business trip or unusual adventure ahead of you, this time should be used for relaxation and rest. However, in the modern station environment, that is nearly impossible.
The solution to the problem came from a completely unexpected direction. Several startups have long been trying to introduce "sleep capsules" into the office culture. This product is a futuristic blend of a couch and a UFO, where one can disconnect from the noisy "open space" atmosphere and rest for 20-30 minutes in the middle of the workday. According to medical experts, such midday rest enhances the productivity of office workers.
However, such innovation is not quickly gaining traction in domestic offices. Only a handful of companies have invested in such a device for their employees. The majority of managers simply raise their eyebrows in surprise and gesture to their temple upon hearing the suggestion to "organize a sleeping area in the office."
The creators of this business idea took the concept of a sleep capsule and made it consumer-oriented.
Sleep Capsules in Public Places
Imagine an ergonomic cabin with good soundproofing, a comfortable bed, internet access, and air conditioning. There are both single and double options available. In such a miniature room, one can escape the hustle of the station and rest while waiting for their train or flight. It is worth noting that, even with the desire to develop such a business, you cannot install many of these capsules in one public establishment. Therefore, it is in your best interests to make the capsule as ergonomic, comfortable, and equipped with modern amenities as possible. People want to get away from the noise and prying eyes but not from social networks :)
A similar capsule was installed at Sheremetyevo airport to test the success of this business idea. This two-person unit, designed like a cabin in a train, is intended not only for sleeping but also for secluded intellectual work. The next experiment in the post-Soviet space was conducted in Minsk - they installed as many as ten capsules, which immediately gained popularity.
However, in this case, the business idea was doomed to succeed - Minsk 1 airport lacks a hotel, leaving travelers with nowhere else to sleep. It is worth noting that understanding the lack of competition, the designers of the Belarusian startup did not pay much attention to the design of their capsules - their products differ little from a cupboard with a shelf for sleeping. But in other cases, such an approach would likely lead to failure.
There are not many loud examples of using such capsules in mass establishments yet, but it does not indicate the failure of the idea, only that this market segment has not been fully explored, and you have all the chances to occupy it.
Alternative Use
It is easy to see that establishing the production of such sleeping cabins and installing them only in public transport stations is not the most profitable business development scheme. There are not that many transportation facilities, and only a monopolistic company could make a decent profit. Several competitors in this market would settle for modest incomes.
However, the situation can be easily rectified by looking at the bigger picture. Think about the emerging business of organizing hostels. Instead of standard "bunk beds," envision equipping hostels with capsules. This offers silence, cleanliness, comfort, and safety for every guest. And what if you were to convert a sleeper car into a modular structure consisting of personal capsules? By gradually introducing this new format of relaxation into public spaces, owners of shopping malls, small hotels (as a budget offering), and sports complexes will soon want to see such cabins on their premises.
If you manage to achieve such popularity, you can then implement this relaxation format in our offices. In this case, company leaders will no longer be so skeptical about the idea of providing comfort to their employees.
Implementation Specifics of this Business Idea
Initially, you do not need to have your own manufacturing capabilities for this business. These sleep capsules, aimed at large offices, resemble spaceships and require special equipment. When creating a sleep cabin to be placed in a train station or airport, you simply need to submit your designs to a furniture manufacturing workshop. Of course, it is advisable to patent your capsule model before doing so.
You can organize the business through a vending scheme, automating payment, laundry dispensing, and reporting via the internet. Then, you can set up a network of capsules in various locations and manage them remotely. If you proceed systematically and wisely, you can eventually dominate this market. Do not waste time, as while you hesitate, many other startups are eyeing this business idea.
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