Sara Blakeley: Valuable Business Tips from a Billionaire Woman
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We've talked about numerous successful startups that brought not only huge profits but also worldwide acclaim to their founders. Today, let's dive into the story of the remarkable entrepreneur Sarah Blakely, who managed to build her own company from scratch with just $5,000, becoming an American icon and a role model for many budding business people.
At this stage, Sarah's net worth amounts to over one billion dollars. She is constantly invited to participate in various shows and TV programs where she eagerly shares the story of her meteoric success. Sarah Blakely started her journey with developing a brand of shapewear for women called Spanx (a slang expression similar to "to tighten"). Even during the initial stages of developing her startup, she continued to work at Danka Company as a sales manager. However, due to her perseverance and unwavering self-belief that her product would indeed be in demand among millions of women worldwide, Sarah managed to skyrocket her business within a year and gain fame by appearing on The Oprah Winfrey Show.
The entrepreneur readily shares the recipes of her success, firmly convinced that each one of us can achieve our goals by evolving and getting better each day. Firstly, Sarah believes that failures serve as the main drive for self-improvement because by analyzing our unsuccessful attempts and setbacks, we can better understand what we lack and what else needs work.
She also emphasizes the importance of visualizing your goals, meaning you should constantly mentally model the outcome you wish to achieve. This way, you are aligning yourself with the belief that success awaits you in the future, bringing you one step closer to realizing your dream. And manifestation of thoughts is another aspect not to be overlooked.
In addition, Sarah advises not to share your ideas if they are still in the development stage. The reason for this is not possible plagiarism but the skepticism with which your friends and loved ones might react to your invention. Share your plans only after thoroughly thinking through your project—this way, no one can convince you of the unprofitability of your idea or derail you from your path.
Another crucial aspect is the selection of employees. Trust and mutual understanding are significant here, sometimes more valued than purely professional qualities. Therefore, do not hesitate to hire friends and relatives, even if they are not well-versed in your business. The key factors are enthusiasm, creativity, and the ability to captivate customers with the presented products. For instance, Sarah Blakely appointed her friends as PR manager and sales manager, who had no prior experience in the field but achieved the set goal as effectively as experienced and qualified employees.
"The main thing is not to fear experimentation and to believe in yourself and your business," Sarah asserts. Everyone can reach heights they never imagined. It's just a matter of focusing on the goal and boldly pursuing it.
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