Swanluv - Wedding Agency Startup

Business Trends & Emerging Opportunities Entertainment & Events Business Ideas 22.06.2016  0 98 0
Swanluv - Wedding Agency Startup

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Can a Failed Marriage Make Money?

Is it possible to profit from a failed marriage? The founders of an American wedding website called SwanLuv believe it's worth a shot. This unique startup demonstrates that money can be made from any idea, even if nothing particularly interesting comes to mind.

What Makes SwanLuv Stand Out?

SwanLuv offers newlyweds $10,000 for their wedding. It's a wedding gift that allows you to have your dream wedding. But what's the catch? There are actually two!

  1. Not every couple is eligible for this amount. The website's management identifies lucky couples who can receive this gift by evaluating the public media history of the future spouses based on their own criteria. In fact, even before the wedding, the likelihood of the future family breaking up or not is calculated.
  2. This money is only a gift as long as the couple remains married. If the spouses decide to divorce, the received amount from the gift turns into a loan. And, of course, it accrues interest from the moment the money is received, namely - from the wedding day. Therefore, in addition to the gift amount, accrued interest is also applied.

The website developers claim that new wedding ceremonies are funded by divorced clients. And in case of divorce, there will be no leniency for any couple, the money will have to be returned.

Considering that in the United States, divorce is a financially and emotionally costly process, add to this the legal proceedings, without which no divorce in the U.S. happens. Plus, the necessity to repay $10,000 with interest, it's worth thinking twice before accepting such a gift. After all, no one guarantees that this easy money can bring anything more than anxiety and an unmanageable loan.

On the other hand, this could serve as an additional motivation to build a strong lifelong family bond.

Do you know anyone planning to get married? Share this article with them, as it will make them reflect on the value of modern American weddings.

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22.06.2016  0 98 0
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