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The MailChimp story has an element of lightheartedness running through it. It's not about offering customers a subpar product under this brand – quite the contrary. Over its more than 15 years of existence, this online email service has consistently proven its effectiveness. What's really intriguing is the founders, Ben Chestnut and Dan Kurzius, and their unique approach to their brainchild, alongside their unconventional marketing tactics.

In 2012, NBC News producers Daniela Weisberg and Carly Zakin launched their email newsletter, sharing top news from around the world and the United States in a simple and clear format with friends. Fast forward five years, and they've amassed 4 million subscribers worldwide, securing investments of $8 million from 21st Century Fox and $500,000 from the New York Times.