Great Brands of the 19th and 20th Centuries

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Learning business fundamentals from the “best of the best” offers a strong foundation for building your own successful venture. If your ambition is to create a company that could one day be globally renowned, it’s wise to study the rise of iconic brands whose founders not only amassed incredible wealth but also transformed industries and defined new standards. To leave a lasting legacy, one must adopt the mindset, strategies, and leadership qualities of those who have already achieved legendary status.

In this section, we bring together the stories of iconic brands that have grown into global giants and whose products are recognized worldwide. Discover the business ideas that propelled small ventures into massive corporations, and meet the visionaries who guided these companies through different stages of growth. Here, you’ll find insights into the challenges these brands faced and the strategies they used to overcome crises on their way to immense success.

Armed with this knowledge, you’ll be better equipped to guide your own company toward greatness. Who knows? Perhaps one day, your brand will be among those celebrated as a global success story.

Brand Stories & Strategies Children’s Products & Services 23.02.2017   34
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Pig That Made Its Creators Billions

Sitting in a bar, envisioning an idea that could rake in billions - is it possible? Can a simple cartoon character turn into a wildly successful money-making venture? The success story of the brand "Peppa Pig" proves it can.
Brand Stories & Strategies Children’s Products & Services 21.01.2017   36
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From a Simple Drawing to a Global Brand - The Story of Hello Kitty

The adorable white kitten has become one of the most recognizable brand icons worldwide. Almost everyone has heard of "Hello Kitty" and can easily picture the brand's main symbol. The company's great success can be attributed to its attention to detail, savvy marketing strategies, and dedication to creating products with love for its customers. Let's delve deeper into this phenomenon.
Brand Stories & Strategies Cars & Auto Parts 05.11.2016   55
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The History of Toyota Company

Among car enthusiasts, Japanese vehicles are highly regarded, with Toyota leading the pack. Known for their quality, fuel efficiency, and practicality, Toyota cars have gained immense popularity and global love. Let's dive into the roots of this remarkable journey.
Brand Stories & Strategies Food Products Business Ideas 03.11.2016   58
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The History of the Danone Brand

Today, yogurt is celebrated as a key symbol of a healthy diet. Millions of people worldwide enjoy this dairy product on a daily basis. It's hard to imagine that not so long ago almost no one knew about it. Thanks to the efforts of one company, it has now become universally recognized and incredibly popular across the globe.
Brand Stories & Strategies Office Supplies & Equipment Business Ideas 16.10.2016   47
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The Xerox Story: Becoming a Synonym for Copying

The Xerox brand has become synonymous with copying processes in offices, schools, government agencies, and other paper-heavy environments. Its name is a household staple, representing efficiency and reliability in the world of document reproduction. Let's explore why this brand has garnered such widespread recognition and what role it plays in the market today.
Brand Stories & Strategies Service Industry Business Ideas 24.09.2016   38
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The Evolution of AHA: A Fascinating Journey

AHAA is a globally renowned brand, an insurance company hailing from France. As one of the largest providers of insurance services, AHAA is a key corporation in supporting the global economy. The company's history dates back 200 years to 1816 when it was initially known as Mutual Fire Insurance. Claude Beber is the founder of one of the oldest and largest insurance companies in the world.
Brand Stories & Strategies Internet & IT 21.09.2016   46
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The History of Adobe Systems

Adobe Systems is a leading corporation dedicated to developing a variety of computer software. Initially focused on printer manufacturing, the company was founded in 1982 by Charles Geschke and John Warnock. They were programmers at Xerox PARC aiming to further enhance and innovate PostScript technology.
Brand Stories & Strategies Travel & Tourism Business Ideas 02.06.2016   84
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The Story of booking.com - the Most Popular Hotel Booking Service

When it comes to traveling to different countries, there are two main ways to go about it: booking a tour package through an agency or planning your trip independently. Some travel agencies may not inspire enough confidence as they act mainly as intermediaries between hotels and tourists. That's why many travelers prefer taking on this part of their journey themselves. Websites like booking.com make it simple and quick to reserve a room in a hotel in any country, giving you the freedom to tailor your travel experience to your preferences.
Inspiring Entrepreneurs & Business Leaders Trade & Commerce Business Ideas 27.05.2016   29
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The Amazing Life of Francois Pinault, Owner of the Gucci Brand

Francois Pinot is considered one of France's most influential figures. He is a renowned art collector and patron, owning the Gucci fashion house, the Marigny theater in Paris, and the Chateau-Latour vineyards. His business empire yields profits in the millions daily. Could the son of a humble forester have ever dreamt of such success? The story of Francois Pinot serves as a blueprint for achieving business success, inspiring countless entrepreneurs. Discover more motivating tales like his on our website today.
Brand Stories & Strategies Clothing & Footwear Business Ideas 18.04.2016   22
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The History of North Face

Discovering new trends like unique ski masks is truly exciting. However, let's take a step back to the roots of athletic wear and dive into the iconic brand North Face. Founded by Douglas Tompkins in San Francisco in 1968, North Face's name directly translates to "north face," symbolizing the challenging slopes of the Eiger mountain. Let's explore the rich history and innovation behind this legendary American brand.
Brand Stories & Strategies Children’s Products & Services 10.04.2016   30
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The History of Playmobil

Millions of children around the world spend hours immersed in play, constructing vibrant building sets. However, few have considered the success story behind the leading manufacturers of these engaging puzzles. Playmobil stands out as one of the most prominent companies in the industry, producing building sets for years and competing effectively with the renowned Lego brand. Their unique sets not only include colorful bricks but also symbolic figures that serve as the foundation of the future composition. Ever wondered how it all began for Playmobil and why parents owe moments of childlike wonder and hours of peace to this company, as their little ones focus intently on creating worlds? Let's dive into the fascinating history right now.
Brand Stories & Strategies Clothing & Footwear Business Ideas 28.03.2016   28
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The Success Story of Gap

The name of this brand is familiar not only to fashion-savvy individuals but to almost anyone seeking stylish and comfortable clothing. T-shirts, jeans, and caps boldly display the iconic "GAP" logo, but few ponder the rich history behind this clothing label. Who founded this thriving brand, what is the concept behind its style, and why does GAP have such a massive following? Let's delve into these questions right now.
Brand Stories & Strategies Cars & Auto Parts 14.02.2016   36
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The Success Story of Peugeot

Success stories can be truly inspiring for individuals embarking on their entrepreneurial journey. Take, for example, the widely known car company "Peugeot". Before becoming a household name, it started out by manufacturing crinolines for women's dresses and mills for coffee grinders. It's a reminder that even the biggest brands have humble beginnings, showing the potential for growth and evolution in the business world.
Brand Stories & Strategies Cars & Auto Parts 29.01.2016   33
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The Success Story of Goodyear

Goodyear Company is all about pursuing happiness and freedom, values that shine through in its work principles. By focusing on people's needs, both the company's leadership and employees never settle, always striving for continuous improvement.
Brand Stories & Strategies Art, Creativity & Hobbies 25.01.2016   26
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From Street Philosophy to a Globally Renowned Brand: The ZooYork Journey

Many contemporary brands embody the personal philosophy of their founders and transform it into thriving businesses. Just like Rene Lacoste turned his sporting achievements into a fashion empire, the story of ZooYork showcases how a unique outlook on life can inspire a global following. This brand won over fans of extreme sports, breakdancing, graffiti, hip-hop, and other youth culture worldwide. If you're curious about how a distinct philosophy can serve as the foundation for a successful business venture, delving into the history of this brand is a must.
Brand Stories & Strategies Clothing & Footwear Business Ideas 17.01.2016   30
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The Success Story of NewBalance: Built on Unwavering Quality

Although the history of shoe invention is so ancient that it's impossible to trace, and you might think there's nothing new left to invent, humanity is constantly striving to come up with additional enhancements. Even today, shoe manufacturers are pushing the boundaries with new and unconventional ideas. For example, recently, shoes with built-in GPS navigation have been developed to guide you to your destination. However, some may argue that such innovation is nothing but a frivolous indulgence...
Brand Stories & Strategies Network Marketing & MLM Business Insights 14.01.2016   64
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Amway - The Story of the Leading Direct Sales Corporation

It's no surprise that new network marketing companies pop up every month offering "innovative products and business-building systems." They all strive for the same success as the pioneers of direct sales. One shining example is the corporation Amway, which paved the way for the network marketing industry, rivaling even the legendary Avon in scope. It's fascinating that the foundation of this incredibly successful corporation was a simple business idea of selling dietary supplements.
Brand Stories & Strategies Beauty & Wellness Industry 08.01.2016   35
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The History of Gillette Company

Many of today's largest corporations once started as small businesses. Gillette is renowned for its men's grooming products, including razors and skincare essentials. Headquartered in Massachusetts, USA, Gillette was acquired by Procter & Gamble in 2005 for a staggering $57 billion, solidifying its place as a flagship brand in the American grooming industry.
Brand Stories & Strategies Internet & IT 09.12.2015   42
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Dell: The Success Story of Apple's Key Competitor

Dell Inc. is a shining example of how determination and foresight from an individual can lead to phenomenal success in the business world. Behind the triumph of this computer brand is the name Michael Dell - a visionary who was able to build his own computer empire from scratch, emerging as a key competitor to Apple, alongside industry giants like IBM and Microsoft.
Brand Stories & Strategies Entertainment & Events Business Ideas 04.12.2015   57
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DreamWorks SKG - The Living Dream of Three Cinema Industry Geniuses

A powerhouse in the film industry was born from the collaboration of three major players, gifting the world with cinematic masterpieces like "Shrek," "Saving Private Ryan," "Madagascar," and "A Beautiful Mind." A significant number of the most captivating films you see in theaters today owe their existence to the work of this company.
Success Stories Cars & Auto Parts 30.11.2015   52
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The Michelin Brand: The Success Story of the Most Popular Tires on the Plan...

The name Michelin is now synonymous with a charming character made entirely of tires. This iconic logo can be spotted at gas stations, races, in top magazines, and even in specialized travel guides. Known as Bibendum, this advertising figure was crowned the most recognizable logo in the advertising world in the early 20th century. Today, Michelin stands as one of the most influential companies globally, not only manufacturing tires but also overseeing a multitude of subsidiaries. Its impact echoes that of major players in the automotive market, like Ford. This journey to fame all began with a successful revolutionary business idea conceived by the company's founders in the latter half of the 19th century.
Success Stories Clothing & Footwear Business Ideas 18.09.2015   27
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Zappos: The Journey from Startup to Billion-Dollar Company

Zappos brand stands out as a shining example of how a brilliant business idea, timed just right, can lead its creator to tremendous success. By drawing inspiration from such compelling stories like this, you can pave your way towards building a thriving business. Let's delve into how a small shoe shop transformed into a billion-dollar company, showcasing the power of entrepreneurial innovation at its finest.
Success Stories Cars & Auto Parts 15.09.2015   41
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Louis Renault: The Man Whose Business Idea Gave the World a Great Automotiv...

The "Renault" brand stands as one of the pioneers of the modern automotive industry. What began as garage experiments by a single enthusiast has evolved into the largest corporation in the industry today. Through bold entrepreneurship, young engineer Louis Renault managed to build a true automotive empire. If you too dream of turning your business idea into a success story, delving into the history of this great brand can provide valuable insights to help you build your own company.
Success Stories Children’s Products & Services 16.06.2015   47
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The Success Story of Nestle: From a Childhood Nutrition Business Idea to Co...

Like many tales of successful businesses, the powerhouse corporation Nestle's foundation was a modest yet intriguing business idea. The implementation of this idea helped capture a massive consumer market. Studying the development strategy of this company will assist you in making informed decisions and steering your business toward success.
Success Stories Clothing & Footwear Business Ideas 13.06.2015   51
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The Story of the Lacoste Brand: How a Bold Business Idea Helped Build an Em...

Creating a legendary brand often requires seizing a bold business idea at the right moment, no matter how risky it may seem. That's exactly what René Lacoste did, and thanks to his vision, one of the most influential companies in the world of sports fashion was born. The story behind the establishment of this iconic brand is captivating and offers invaluable lessons to anyone aspiring to kickstart a lucrative venture of their own.
Success Stories Finance & Banking for Entrepreneurs 04.06.2015   47
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The Phenomenally Successful Business Idea: The Story of PayPal

The greatest fortunes are often made in industries that are just beginning to blossom. Take the wildly successful payment system PayPal, for example. It was conceived at a time when the potential of the internet for commerce and payments was not yet fully realized. This innovative business idea was executed so brilliantly that it propelled its creators to become some of the wealthiest individuals on the planet. It goes to show that seizing opportunities on the cutting edge can lead to extraordinary success.
Success Stories Cars & Auto Parts 02.06.2015   28
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Bold Business Ideas of Andre Citroen

In 1919, a significant moment in European automotive history unfolded when the iconic brand Citroen unveiled its first mass-produced car, the Model A. This marked a turning point, allowing individuals from the middle class to become proud car owners. The impact was as revolutionary in Europe as the establishment of Henry Ford's factory in the United States.
Success Stories Art, Creativity & Hobbies 30.03.2015   52
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The Success Story of Pixar: Animation as Art

Today, animated films have become an essential part of modern media landscape, enjoying popularity alongside traditional movies. However, just a few decades ago, very few contemplated the significant impact of computer technologies on the film industry.
Success Stories Internet & IT 07.03.2015   27
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The History of Linux: How It All Began

In today's world, it's hard to imagine humanity without all the gadgets and technology that make our lives significantly easier and save us time and energy. We often don't even stop to think about what exactly inspired the creators in developing and advancing a particular technological innovation. The constant evolution of these devices continues to shape the way we live, work, and connect with each other in this digital age of convenience.
Success Stories Food Service & Culinary Business Ideas 05.03.2015   31
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The Success Story of Starbucks

For aspiring entrepreneurs, having an inspiring success story from a globally renowned company is incredibly vital. It serves as a beacon of encouragement and guidance on the path to achieving one's own pinnacle of success. Let's delve into one of the most successful food service chains in the world – the widely popular Starbucks coffee shops.
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