Great Brands of the 19th and 20th Centuries
Learning business fundamentals from the “best of the best” offers a strong foundation for building your own successful venture. If your ambition is to create a company that could one day be globally renowned, it’s wise to study the rise of iconic brands whose founders not only amassed incredible wealth but also transformed industries and defined new standards. To leave a lasting legacy, one must adopt the mindset, strategies, and leadership qualities of those who have already achieved legendary status.
In this section, we bring together the stories of iconic brands that have grown into global giants and whose products are recognized worldwide. Discover the business ideas that propelled small ventures into massive corporations, and meet the visionaries who guided these companies through different stages of growth. Here, you’ll find insights into the challenges these brands faced and the strategies they used to overcome crises on their way to immense success.
Armed with this knowledge, you’ll be better equipped to guide your own company toward greatness. Who knows? Perhaps one day, your brand will be among those celebrated as a global success story.
Success Story: Auchan's Family Business
The Success Story of IBM: Part 2
Success Story: IBM (Part 1)
The Samsung Success Story: An Economic Miracle
The Success Story of IKEA
The Success Story of Hallmark Greeting Cards
Nike: A Story of Success
Avon: The Making of a Legend
The Success Story of LEGO Company
How Apple Revolutionized the Tech Industry
The Success Story of Honda Founder
Tefal: The Story Behind a Revolutionary Brand
Tefal is a globally recognized company known for its innovative kitchen cookware and appliances. Founded in 1956 by French engineer Marc Grégoire, the company revolutionized cooking with its invention of non-stick cookware using polytetrafluoroethylene (PTFE), commonly known as Teflon. Once a material exclusive to aerospace, Tefal brought its benefits to everyday kitchens worldwide.
Uncovering the Legacy of the BIC Brand
Most of us have likely held a BIC ballpoint pen in our hands at least once in our lifetime - if not many times over. The simple and iconic BIC logo adorns these pens, a familiar sight on shelves in nearly any store, alongside lighters, razors, and other everyday items made by this manufacturer. The brand's popularity is so astounding that many believe the very first ballpoint pen was invented by the founder of BIC.
Ryanair: More Than Just a Low-Cost Airline!
Today, the number of travelers worldwide has skyrocketed compared to 20 or 30 years ago. The main reason for this surge is the significant drop in transportation costs, especially air travel. It's hard to determine what came first — the surge in demand for air travel that prompted airlines to lower prices, or the emergence of budget carriers that fueled the growth of tourism.
The History of Caterpillar
Caterpillar began its historical journey in the late 19th century. Back in 1890, two owners of different companies were experimenting with the efficiency of using traction engines in agriculture. Benjamin Holt and Daniel Best were at the forefront of these advancements, eventually becoming the founders of the industry giant Caterpillar. At that time, their focus was on improving and pushing the boundaries of tractor capabilities. This marked the humble beginnings of a company that would revolutionize the agricultural and construction industries with innovative machinery.