Business, the French Way

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France is known for being the origin of innovative business ideas that have shaped industries worldwide. For instance, the concept of the "restaurant" was born in France before it became a global standard. Or take the automotive industry—many of its key developments were driven by French industrialists. France is home to a wealth of traditional businesses and fresh startups, all imbued with a distinctive elegance and ingenuity.

If you have a passion for French culture and want to build a business that embodies sophistication and elegance, this section offers valuable insights. Here, you’ll find captivating articles on French business concepts, from stories of leading French companies to profiles of influential figures who have made their mark on the global business stage.

By learning from the successes and strategies of these companies and personalities, you’ll gain the inspiration and know-how to infuse your own business with a unique French flair.

Stay tuned to this section for the latest insights into “business, the French way,” and learn how to make your entrepreneurial journey one of elegance and success.

Business Trends & Emerging Opportunities Fuel & Energy Business Ideas 14.02.2017   36
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Solar Panel Road Surface

A groundbreaking project took off in France at the end of last year. They kicked off the first mile of a smart road made of solar panels called Wattway. This marks just the beginning of a global initiative aiming to construct over 1000 km of solar roads.
Business Trends & Emerging Opportunities Sports & Wellness Business Ideas 30.01.2017   28
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A vessel powered by workouts

A fascinating concept for a floating vehicle has been conceived in Paris. A new type of cruise ship will navigate the Seine River powered by the energy generated from passengers' workouts. This innovative approach combines sightseeing with exercise, offering a unique and eco-friendly way to explore the scenic routes of Paris.
Brand Stories & Strategies Food Products Business Ideas 03.11.2016   50
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The History of the Danone Brand

Today, yogurt is celebrated as a key symbol of a healthy diet. Millions of people worldwide enjoy this dairy product on a daily basis. It's hard to imagine that not so long ago almost no one knew about it. Thanks to the efforts of one company, it has now become universally recognized and incredibly popular across the globe.
Brand Stories & Strategies Service Industry Business Ideas 24.09.2016   35
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The Evolution of AHA: A Fascinating Journey

AHAA is a globally renowned brand, an insurance company hailing from France. As one of the largest providers of insurance services, AHAA is a key corporation in supporting the global economy. The company's history dates back 200 years to 1816 when it was initially known as Mutual Fire Insurance. Claude Beber is the founder of one of the oldest and largest insurance companies in the world.
Business Trends & Emerging Opportunities Alternative Transportation Business Ideas 08.09.2016   28
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Advancement in Automotive Technology

Since the days of Henry Ford, the automotive industry hasn't seen much change. A revolutionary breakthrough came with the launch of mass production of electric cars and the expansion of the "charging station" network. Despite demand still outweighing supply today, and the electric car market only being halfway tapped, French automakers have introduced a groundbreaking invention with enormous potential.
Business Trends & Emerging Opportunities Vending Machines & Automated Business 29.07.2016   28
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Literature on the Fast Track

The vending business niche in Russia has already been fairly well-established. However, it mainly consists of machines selling hot and cold drinks, snacks, and media publications. At first glance, entering this market may not seem like a smart business idea due to high competition. But here's the twist: imagine unique vending machines popping up in Grenoble, a scientific hub in the foothills of the Alps in France. These machines are designed to print short entertaining stories, tales, and novellas on receipt paper, providing a delightful way to pass the time during traffic jams or queues. These innovative devices are the brainchild of Short Edition, a publishing house specializing in short literary works.
Inspiring Entrepreneurs & Business Leaders Trade & Commerce Business Ideas 27.05.2016   25
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The Amazing Life of Francois Pinault, Owner of the Gucci Brand

Francois Pinot is considered one of France's most influential figures. He is a renowned art collector and patron, owning the Gucci fashion house, the Marigny theater in Paris, and the Chateau-Latour vineyards. His business empire yields profits in the millions daily. Could the son of a humble forester have ever dreamt of such success? The story of Francois Pinot serves as a blueprint for achieving business success, inspiring countless entrepreneurs. Discover more motivating tales like his on our website today.
Business Trends & Emerging Opportunities Innovation & Technology 21.02.2016   40
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Sun Clock with Numerals

Sun clocks with digits blend a vintage approach to sundials with modern digital technology and 3D printing. A French enthusiast and blogger known as Julldozer on Mojoptix showcased a project featuring digital sun clocks to the world.
Brand Stories & Strategies Cars & Auto Parts 14.02.2016   28
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The Success Story of Peugeot

Success stories can be truly inspiring for individuals embarking on their entrepreneurial journey. Take, for example, the widely known car company "Peugeot". Before becoming a household name, it started out by manufacturing crinolines for women's dresses and mills for coffee grinders. It's a reminder that even the biggest brands have humble beginnings, showing the potential for growth and evolution in the business world.
Success Stories Cars & Auto Parts 30.11.2015   41
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The Michelin Brand: The Success Story of the Most Popular Tires on the Plan...

The name Michelin is now synonymous with a charming character made entirely of tires. This iconic logo can be spotted at gas stations, races, in top magazines, and even in specialized travel guides. Known as Bibendum, this advertising figure was crowned the most recognizable logo in the advertising world in the early 20th century. Today, Michelin stands as one of the most influential companies globally, not only manufacturing tires but also overseeing a multitude of subsidiaries. Its impact echoes that of major players in the automotive market, like Ford. This journey to fame all began with a successful revolutionary business idea conceived by the company's founders in the latter half of the 19th century.
Success Stories Cars & Auto Parts 15.09.2015   35
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Louis Renault: The Man Whose Business Idea Gave the World a Great Automotiv...

The "Renault" brand stands as one of the pioneers of the modern automotive industry. What began as garage experiments by a single enthusiast has evolved into the largest corporation in the industry today. Through bold entrepreneurship, young engineer Louis Renault managed to build a true automotive empire. If you too dream of turning your business idea into a success story, delving into the history of this great brand can provide valuable insights to help you build your own company.
Business Trends & Emerging Opportunities Food Products Business Ideas 31.08.2015   49
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How to Sell the Unsellable: A Business Idea for Marketing Ugly Vegetables

Imagine how we pick out our vegetables and fruits at the grocery store or market. When given the choice, most shoppers meticulously sift through the produce, selecting potatoes, tomatoes, apples, eggplants, and more based on their perfect shapes. Meanwhile, the less visually appealing veggies go unsold, often discounted before ultimately ending up in the trash. This wastage highlights a significant issue in our food system - the emphasis on appearance over quality.
Success Stories Clothing & Footwear Business Ideas 13.06.2015   45
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The Story of the Lacoste Brand: How a Bold Business Idea Helped Build an Em...

Creating a legendary brand often requires seizing a bold business idea at the right moment, no matter how risky it may seem. That's exactly what René Lacoste did, and thanks to his vision, one of the most influential companies in the world of sports fashion was born. The story behind the establishment of this iconic brand is captivating and offers invaluable lessons to anyone aspiring to kickstart a lucrative venture of their own.
Success Stories Cars & Auto Parts 02.06.2015   21
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Bold Business Ideas of Andre Citroen

In 1919, a significant moment in European automotive history unfolded when the iconic brand Citroen unveiled its first mass-produced car, the Model A. This marked a turning point, allowing individuals from the middle class to become proud car owners. The impact was as revolutionary in Europe as the establishment of Henry Ford's factory in the United States.
Success Stories Trade & Commerce Business Ideas 27.02.2015   27
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Success Story: Auchan's Family Business

We have often discussed bright examples of successful family businesses that have brought huge profits to their owners not only due to their professional skills and entrepreneurial talent but also thanks to their unity and mutual support. Today, let's talk about a globally renowned supermarket chain that has conquered not only the founders' home country - France but also several other European countries and remains highly popular despite fierce competition in the industry.
Turnkey Business Opportunities Agriculture Business Ideas 23.04.2018   30
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Successful Farming: Snail Breeding Business

Some types of businesses that seemed unusual a decade ago have now become profitable opportunities. Snail farming is one such venture, offering high returns for enterprising individuals willing to explore this growing market. Learn how to start and manage a snail farm effectively, even with modest investments.

Creative Advertising Ideas & Strategies Sports & Wellness Business Ideas 26.01.2018   13
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Skiing Without Snow: Candide Thovex and the Audi Q7 Ad That Took the Intern...

A recent YouTube video has captivated audiences worldwide, amassing nearly 1.5 million views in record time. What’s surprising is that this isn’t just any viral clip—it’s a commercial. The video showcases the exceptional capabilities of the Audi Q7, yet the car itself doesn’t even appear in the footage. The highlight? Legendary skier Candide Thovex defying conventions and skiing across terrains you’d never expect.

Brand Stories & Strategies Home Appliances & Smart Technology 08.01.2018   29
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Tefal: The Story Behind a Revolutionary Brand

Tefal is a globally recognized company known for its innovative kitchen cookware and appliances. Founded in 1956 by French engineer Marc Grégoire, the company revolutionized cooking with its invention of non-stick cookware using polytetrafluoroethylene (PTFE), commonly known as Teflon. Once a material exclusive to aerospace, Tefal brought its benefits to everyday kitchens worldwide.

Brand Stories & Strategies Office Supplies & Equipment Business Ideas 25.11.2017   15
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Uncovering the Legacy of the BIC Brand

Most of us have likely held a BIC ballpoint pen in our hands at least once in our lifetime - if not many times over. The simple and iconic BIC logo adorns these pens, a familiar sight on shelves in nearly any store, alongside lighters, razors, and other everyday items made by this manufacturer. The brand's popularity is so astounding that many believe the very first ballpoint pen was invented by the founder of BIC.

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